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Louis Grove

louisjzgrove@gmail.com · Brixton, London (open to US relocation — SF / NYC / Seattle) · +44 7427 258 244

Overview

Mixed-methods user researcher with 7+ years studying how people make decisions inside complex, evolving systems — first biological, then social, now AI-native. At Cleo I build the research tooling I want to use: an internal skill catalog with an evidence-driven feedback loop, a Slack helper running local AI against every internal data source, and instrumentation for AI-assisted workflows across the company. Quantitative rigour (clustering, conjoint, LCA; R / Python / SQL) paired with deep qualitative methods, and a working obsession with the feedback loops that make systems improve themselves.

Selected projects — AI-native research tooling

  • Cleo Smart Skills (May 2026) — Internal skill catalog with evidence-driven feedback loop. Two MCPs, project hooks across Claude Code and Cursor, threading + clustering backend, curator UI for prioritising what to build next based on real prompts the catalog can't answer. Shipped in 3 days at Cleo's Tokenmaxxing Hackathon; hand-written code under 100 lines, rest authored by Claude Code (Opus 4.7) and Cursor Composer (Sonnet 4.6).
  • Cleo internal AI Slack helper — Local-AI Slack app with MCP connections to internal data sources. Answers colleague queries from authoritative internal context, surfaces results to a backend that captures usage and feedback, and is configured for company-specific domain through tools, MCPs and skills under continuous iteration.
  • Inscryption agent (in progress) — Personal project: an agent that plays the deckbuilder Inscryption. Exploring agent design, decision policies, and self-improvement through play traces.
  • Intersectional decision-support tool (concept) — Early scoping: research-backed tool providing situated guidance based on user context, drawing on social-anthropological framing of how identity, environment and incentive structures shape decisions.

Work experience

Cleo AI — London

Senior User Researcher, August 2025 – Present

  • Built Cleo Smart Skills — an internal skill catalog with two MCP servers, project hooks across Claude Code and Cursor, threading + clustering backend, and a curator queue that turns raw AI usage into prioritised skill investments backed by real evidence.
  • Shipped an internal AI Slack helper running local models with MCP connections to all internal data sources.
  • Led pricing strategy research for the US market using choice-based conjoint and Gabor-Granger methodologies, managing a team of researchers.
  • Developed a company-wide user segmentation model using clustering and Latent Class Analysis, now adopted operationally across product, marketing, data science, and commercial teams.
  • Owneduser and market research for Cleo's Series D fundraise, synthesising evidence into narrative used in investor materials.
  • Delivered UK market entry research informing go-to-market positioning, product localisation, and the prioritisation of subsequent international expansion.
  • Designed and shipped new in-app survey and research capabilities, increasing research throughput and signal quality across product surfaces.
  • Implemented a standardised quantitative research workflow on Qualtrics, reducing project turnaround from 3 weeks to 1 week.
  • Completed 15+ studies in 6 months with sample sizes up to 20,000 respondents, working cross-functionally with data science, product analytics, product, marketing, and commercial.

Myenergi LTD — London / Remote

Group Customer Insight and Experience Lead, April 2024 – August 2025
Group Customer Insight and Experience Manager, November 2023 – April 2024
Senior Customer Insight and Experience Analyst, February 2023 – November 2023
Senior Customer Insight Analyst, June 2022 – February 2023
Customer Insight Analyst, March 2021 – June 2022

  • Directed domestic and international mixed-methods customer research, integrating insight into strategic business objectives across CX, product, and growth.
  • Built the customer experience measurement framework adopted across UK, EU and AU markets.
  • Presented strategic findings to executive teams, driving data-backed decisions on product enhancements, market entry sequencing, and CX investment.
  • Promoted four times in three years (Analyst → Group Lead).

Kantar — London

Category Analyst, September 2019 – March 2021

  • Managed consumer panel market research for ten FMCG clients, enhancing satisfaction ratings 10–30% through tailored, data-driven insights.
  • Presented quarterly findings to C-suite client teams.

IFF Research — London

Researcher, November 2018 – September 2019

  • Led recruitment and conducted computer-assisted telephone interviews (CATI) for government clients, providing actionable insights for the Department for Work and Pensions.

Education

SOAS, University of London — MA, Social Anthropology (2019). Focus: how social systems, cultures and incentive structures change over time.

University of Exeter — BSc, Evolutionary Biology (2017). Focus: how biological systems adapt and evolve under selection pressure.

Skills

Research methods — Mixed-methods research design · Choice-based conjoint · Gabor-Granger · Van Westendorp price optimisation · Latent Class Analysis · K-Means clustering · Regression, factor and correspondence analysis · In-depth interviews · Focus groups · Ethnographic research · In-app survey design · Executive presentations

AI-native research tooling — Claude Code · Cursor (Composer) · MCP server development (stdio, Python / TS SDKs) · Prompt engineering · Agent design · Project hooks (Claude Code + Cursor) · RAG pipelines · Embeddings (OpenAI, Anthropic) · Vector stores (Supabase / pgvector) · Slack app development · Evaluation harnesses for AI-assisted workflows

Programming & data — Python · R · SQL · VBA · PowerBI (with SQL integration) · Excel (Pivots, VBA) · QGIS · Qualtrics

Communication — Audience-calibrated storytelling for executives, product, and engineering · Strategic recommendations that have redirected roadmaps and informed investor narratives

References

Tom May — VP of Product, Cleo AI
Charlie Gardner — Head of User Research, Cleo AI
Jack Fielder — Chief Strategy Officer, Myenergi LTD

Note on document structure: hierarchy and signal density have been deliberately optimised for both AI parsing and human skim-reading. Happy to discuss the choices.